BLOG NEWS

BLOG NEWS

10/2/2021

PRESS RELEASE - Opening of the first and only Belgian Food & Beverage Flagship Store on Tmall Global in January 2021

The entire Horsten team in Belgium and China is proud to announce the opening of our Belgian Food & Beverage flagship...

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27/1/2021

10th Anniversary of WeChat

In January 2021 Tencent’s app WeChat celebrates its 10th anniversary, a decade of influencing China’s online w...

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17/11/2020

An insight on Alibaba spin-off Ant Group and its suspended IPO

This article covers a brief overview of what you need to know about Ant Group – an Alibaba spin-off and the most talked-about fintech enterprise...

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10/11/2020

Singles' Day and E-commerce in China

This is an abstract from an article written by Bart Horsten and published on the WeChat account of the Belgian-Chinese Chamber of Commerce on 10 Nove...

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4/6/2020

How to connect with your Chinese audience during Covid-19?

The global outbreak of the coronavirus (COVID-19) is having an unprecedented impact on the world economy, ushering in a period of...

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20/11/2019

Horsten International Signs an Agreement with Alibaba Group's Tmall Global Platform to Sell Belgian Food & Beverage Brands to Chinese Consumers through the Belgium Flagship Store

PRESS RELEASE

Horsten International today signed an agreement with Alibaba Group’s dedicated cross-border e-commerce platform Tmall...

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2/7/2019

Why do you need a WeChat Official Account?

When entering the Chinese market most European SMEs will partner with Chinese companies. These Chinese partners will help them with the import, distribution and marketing of the...

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15/2/2019

Workshop E-commerce, Social Media and New Retail in China

On Friday 15 February 2019 Bart Horsten was lecturer at an afternoon workshop in Brussels at the Retail Academy, talking about E-commerce, social media and new retail in China. ...

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1/6/2018

Seminar 25 June 2018 - How to Set Up a Cross-Border E-Commerce Shop in WeChat to sell in China?

The EU SME Centre, Voka – Chamber of Commerce Mechelen-Kempen, the Belgian-Chinese Chamber, BENCHAM and HORSTEN International are delighted to invi...

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26/5/2018

E-commerce in China - Awex Export Days 4 june 2018

On 4 June 2018 Bart Horsten gave a keynote speech about E-commerce in China at the AWEX export days in Louvain-La-Neuve.
 
Other speakers:
...

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17/5/2018

Hey!Belgium launches online travel platform

On 17 May 2018 Hey!Belgium, one of Horsten's tourism customers, had a successful launch event in ITB Shanghai for the OTA platform of HEY! Belgiu...

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16/4/2018

How to open a wechat shop

In recent years cross-border e-commerce (CBEC) is one of the most preferred entry modes for European SMEs when starting in China. CBEC has a lot of advantages: you don&rsqu...

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19/1/2018

E-commerce, Social Media and New retail in China

On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. Abou...

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15/12/2017

NEWS: Workshop 'How to Reach and Engage With Chinese Tourists?' 13 & 14 December 2017

On 13 and 14 December 2017 Horsten International organized two successful tourism workshops in the Netherlands and in Belgium, together with ChinaTalk and NextportChina...

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6/11/2017

BLOG: How can Western operators market their services to the Chinese traveler?

The outbound tourism industry in China is vast to say the least. Countless tour operators, travel platforms, social media a...

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28/8/2017

NEWS: HEY! Belgium Launches Official Wechat Account

We are pleased to announce the new Official Wechat Account of HEY! BELGIUM. HEY! Belgium is an Incoming Destination Management Company from Belgium based on 25 years of know-how...

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25/8/2017

NEWS: Luxilon Industries Launches Official Wechat Account

We are pleased to announce the new Official Wechat Account of Luxilon Industries. Luxilon Industries (est. 1959) is a family-owned Belgian company specialized in manufacturing h...

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8/5/2017

NEWS: Workshop E-Commerce and Social Media in China 14 & 15 June 2017

In the past years cross-border e-commerce has seen a tremendous growth in China. Chinese consumers are increasingly buying European products, not on...

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18/3/2017

NEWS: MyChinaWeb participated in the E-commerce mission to China from 13 to 18 March 2017

From 13 to 18 March 2017 a business delegation from Belgium and The Netherlands visited Shanghai and Hangzhou, focusing on e-commerce in China.

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16/2/2017

BLOG: Do You Need a China WFOE to Register an Official Wechat Account?

Starbucks has become the first foreign company to be integrated in the Wechat Wallet. Since the integration of arguably the world’s most popular coffee brand Wechat users ...

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15/2/2017

NEWS: Groot-Bijgaarden Castle Launches Sina Weibo Account

We are pleased to announce the new Sina Weibo account of Groot-Bijgaarden Castle. Located next to Brussels, Groot-Bijgaarden Castle and the surrounding park make for the pe...

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23/12/2016

BLOG: Cross-Border E-Commerce Considerations for European SMEs

E-commerce is hugely popular in China, not only has it ushered in an era of abundance of choice and convenience for the Chinese consumer, but also provided relative easy access ...

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15/11/2016

BLOG: Alibaba's Single's Day: Behind the Numbers

November 11, 2016 marked the 8th anniversary of Alibaba’s Global Shopping Festival, cleverly coined ‘Double Eleven’. In the run-up to November 11, media report...

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1/10/2016

NEWS: E-trade Summit 27 September 2016

On 27 September the 2016 edition of the E-trade summit was organised in Antwerp, Belgium.

Ed Sander of ChinaTalk and Bart Horsten of Horsten International & MyChinaW...

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25/9/2016

BLOG: Must-have Apps in China (Part 2)

After we published the first part of this blog in June 2016, please find here part 2 of this blog.

1. QQ
QQ – pronounced ‘coco’ in Chines...

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4/9/2016

NEWS: MyChinaWeb speaking at a seminar on 8 Sept. 2016 in The Hague, Netherlands

Together with Ed Sander of ChinaTalk, MyChinaWeb was present at a seminar in The Hague, The Netherlands, on 8 Sept. 20...

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24/6/2016

BLOG: Must-have Apps in China (Part 1)

You just arrived in China and all of a sudden you discover your most beloved apps stopped working. Why? The Chinese Great Firewall! Surely something you’ve heard about bef...

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11/5/2016

BLOG: Differences between Chinese and Western websites

Our company often organizes seminars about the ins and outs of doing business in China. A while back, we did a presentation for a group of businesses who plan to venture out to ...

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11/5/2016

BLOG: How to register a website in China?

China now has the world’s largest digital marketplace. Therefore it is of the utmost importance to have a local website registered in China when doing business or when try...

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11/5/2016

BLOG: Why set up a Chinese website?

In this day and age the omnipresence of the internet has unmistakably and irrevocably changed the way we do business. But even in these digital times, we nonetheless continue to...

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11/5/2016

NEWS: Floralia Brussels launches new Chinese website

We are pleased to announce the new Chinese website of Floralia Brussels. MyChinaWeb prepared the conceptual design and content of the website, intended to attract more Chinese t...

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